Consulting and Advisory Services

We offer our expertise to realize the full potential of immersive learning delivered through schools, publishers and educational service providers around the world.

Professional Development

From needs analysis through institutional guidance to training and certification, we help clients develop their most important resource -- their people.

Business Development

Drawing on our deep experience in the Japanese and East Asian markets, we advise clients seeking to enter the Japanese market and Japanese companies looking to expand overseas.

Digital Transformation

We use our expertise in edtech to ensure that the introduction of technology improves the experience for every stakeholder in the educational process including learners, teachers, parents, administrators and educational service providers.

Venture Capital Advisory Services

In collaboration with our international strategic partners, we advise enterprises both big and small in fundraising, investment, mergers and acquisitions.

Portfolio of Our Services and Products

Break it Kids

Break it Kids

A scientifically based movement break for children, designed to support self-regulation and well-being in the classroom and at home.
Brain Adventure

Brain Adventure

A critical thinking training program based on the YKY Method, developed in Japan and used by hundreds of thousands of children across Asia.
Code Avengers

Code Avengers

A narrative-based online computational thinking and coding program for beginner to advanced students, providing fun and effective STEM learning.
Kokoro Lingua

Kokoro Lingua

Kokoro lingua is an immersive language learning program for children aged 3~10, based on the principles of well-being and sharing.
Planet Pop

Planet Pop

Aligned to the Cambridge Young Learners’ Curriculum, Planet Pop is a unique, immersive English language learning experience, based on the magic of music and movement.
Nihongo dojo

Nihongo dojo

A 4-skill, self-study and guided Japanese language program for those wanting to learn Japanese for work or study purposes.
Level Lingo

Level Lingo

This AI driven, language level check testing system provides accurate results and feedback in a variety of internationally recognised measures in as little as 20 minutes.


The most complete professional development system available for those who Teach English to Young Learners (TEYL).


2BeLive is a 'live video' virtual education platform created to help online teaching, interaction and engagement. Simple to set up, easy to use, go live in minutes.
Exams for Zoom

Exams for Zoom

Built on years of research to promote academic integrity, Exams for Zoom is a non-invasive, secure solution for exams you can trust in a familiar Zoom environment.


Provides learners with gamified, real-time, interactive practice in seven languages. With the best of dictionary and AI translation functions.


Collins ELT's digital assets cover a range of courses, skills books, dictionaries and graded readers that are perfect for classroom use and self-study.

About Us

What Makes us Different?

We meet the needs of today's learners and educators through immersive and innovative learning solutions, brought together by product creators and educators around the world.

Core members of the Maxwell team come from the classroom, with many years of combined experience in the teaching of English as a foreign/second language, in primary/elementary education and in SEND settings and in the design and implementation of Teacher Training Programs, plus the creation and editing of ESL materials and textbooks.

With our corporate headquarters in Japan, but also with offices in the UK and Canada, we are imbued with the best elements of both Japanese and western business cultures.

Our Experience

Basil Tonks
Chief Excutive Officer/Founder

Since 1992 Basil has been involved in the research, design, development and sale of educational products throughout Asia and around the world.

Alastair Lamond
Chief Revenue Officer/Founder

Experienced and respected Japan-based ELT expert. Consistent track record of delivering revenue, cost and profit targets in the ELT publishing and consulting industries since 1995.

Nuno Dias
Chief Technology Officer/Founder

ESL teacher, school owner, professional development course creator, and entrepreneur combined with 30+ years technology expertise.

Yoshinori Yamashita

A leading expert in cognitive skills development and has created critical thinking and problem solving training programs used in over 2,000 schools.

Ryoichi Tanaka
Chief Business Development Officer

Ryoichi "Roy" Tanaka has over 40 years experience in the education industry in the United States and Japan including stints as CEO of four major companies involved in language and computer education.

Tony Brearley
Senior Project Manager

25+ years as ESL, Primary/Elementary and SEND teacher, with experience in both public and private education settings, professional development and project management.

Contact Us

Our location

Our headquarters is in Yokohama, Japan.
We also have offices in the UK and Canada.

Yokahama Japan
Hulic Minatomirai 10F Sakuragicho 1-1-7, Naka Ward, Yokohama, Kanagawa 231-8331 JAPAN